Kraken - .com strategy & design

At Kraken, I lead the web team, driving the design and development of kraken.com to ensure it’s visually compelling, high-performing, and user-friendly. While I oversee strategy and design direction, I remain deeply hands-on, working across UX, design, and front-end development to bring ideas to life.

We collaborate closely with product and engineering teams, ensuring our web experience evolves seamlessly alongside Kraken’s products and business goals. My role blends high-level strategy with practical execution, bridging design, technology, and user experience to create a world-class digital presence.