Sarah Parmenter

Future of Web Design, London

I’m frantically trying to respond to all my email, paint my nails, pack, transfer my final slide deck to Dropbox and switch on my auto-responder, which must mean one thing, tonight is the start of Future of Web Design, London.

I’m really honoured to be speaking at this web conference, it was the first web conference I attended back in 2007 and I can honestly say my working life changed for the better from that day forward. At that time I was on the brink of giving up working for myself, having had enough (at the time) of the stress and strain of dealing with everything myself and carrying (what felt like) the weight of the world on my shoulders and instead, “working for the man”, but turning down “that” job for a company in Chelmsford, was the best decision I ever made. After meeting so many great people at FOWD and having a chat about the trials and tribulations of working for yourself, I realised I wasn’t alone and came away with a spring in my step and a weight off my shoulders, I haven’t looked back since.

So, what should you expect from my talk at FOWD? Well, it’s a monster. We’ve got 10 Principles of iPhone User Interface Design to get through, I’ll be talking about everything that will involve a design decision when approaching an iPhone UI project, including how development choices affect your design, how Apple would like you to approach designing for an application, the best way to produce innovative and inspiring documents to your clients and the all important taboo subject of pricing UI design. I have pitched it at people who are dabbling in UI design, just starting out or know nothing about it at all. If you are a developer with limited design experience, you would also get a lot out of this talk either for guidelines to pass to a designer or to have the confidence to have a go yourself.

Also, in the afternoon of Wednesday the 19th, I’m running a design clinic, along with Elliot Jay Stocks, Remy Sharp, Dan Rubin and Paul Boag from 3.10pm – 4.15pm where you can swing by and have a chat about your latest project, and get specific advice and help there and then.

If iPhone UI Design isn’t your cup of tea, then the fabulous Web Standardistas are on the other stage talking about User Experience Design, which I’m sure will be great and I’m sad to not see myself.

Look forward to meeting you all there…

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5 Comments

  1. Posted May 17, 2010 at 10:20 am | Permalink

    Brilliant! I’m looking forward to it. Very keen to get into iPhone development myself, so I’m hoping this will get me off on the right foot :)

  2. Posted May 17, 2010 at 11:00 am | Permalink

    I’m also glad you turned down that job — It was sometimes a terrible work environment with no way to develop or grow..

    You’re a true inspiration to go it alone!

    • Sarah
      Posted May 17, 2010 at 11:12 am | Permalink

      Thanks Matt, I just got a bad vibe from the office and the owner from the start of the interview, great to hear I wasn’t wrong. Wish you all the best going it alone, stay strong! :)

  3. Posted May 21, 2010 at 1:46 pm | Permalink

    I’ve visited your speech on iPhone Design @FOWD, the slides you’ve presented inspired me that much that I bought a book on iPhone development straight after. It touched my creative spirits to do something cool on a mobile device, have never designed for mobile before, big challenge on a creative as well as on a technical level, very excited so thank you :) !

  4. Posted May 20, 2011 at 11:41 pm | Permalink

    I’ve always felt a bit intimidated by the prospect of designing for the iPhone and so I really appreciated your talk on your approach to designing for it and in particular your advice on the potential hazards of trying make web apps/sites appear native. Given the general advice from the other speakers (Ethan, Bruce, Josh et al) strongly focussed on designing for the mobile and ‘enhancing’ up to the desktop, getting a feel for what does and doesn’t work on the iPhone will hopefully help improve the UX across all platforms.

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